Sonic Tools USA has introduced its Sonic Pathway Program, which it said can be used by shops to supply tools to new technicians without breaking the bank.
Featuring specialty pricing, the Sonic Pathway Program is an affordable way to supply the necessary tools required when recruiting technicians and for their progress to master technician.
First up is the 255-piece basic toolset and S12 XD Toolbox for $4,500.
The intermediate 456-piece toolset is next for $1,750.
And the advanced 672-piece toolset is available for $3,250.
The Sonic Pathway Program ensures a technician doesn’t overbuy tools at the start of their career and empowers them to upgrade at the right time, removing one of the largest barriers to entry into a technician career—the cost of tools.
The Sonic Pathway Program price for the basic automotive tools and toolbox is, as noted, $4,500 and includes foam inserts.
According to Sonic, if you were to seek out a comparative toolset featuring a 234-piece toolset and a toolbox, it would cost $13,910, and you wouldn’t get any foam inserts.
Along with getting more tools and foam inserts with the Sonic Pathway Program basic set, you would save, according to Sonic, $9,410.
Sonic said that its toolboxes are designed for efficiency—with a quick scan of a drawer, a technician knows exactly where a tool is or what tool is missing.
The company noted that a technician can work 20 percent more efficiently when using Sonic tools and its innovative Sonic Foam System, as each tool’s precise location is clearly shadowed in durable, chemical-resistant foam, with numerical identifiers for effortless organization and inventory.
It said that its tools and toolboxes in a service bay mean a work area for technicians that is fast, accurate, and efficient.
For the shop, recruitment and retention of technicians are increased.
While signing bonuses for unproven technicians may be a thing—a better recruitment tactic is to use these tools and the Sonic Pathway Program—as an affordable recruitment incentive.
Note that tools purchased for techs are considered assets and available for depreciation. Also, the tools you purchase for your techs help keep the new-to-the-industry technicians out of debt, employed longer, and more loyal to the company.
Built to last a lifetime, Sonic stands behind every tool it makes and provides a hassle-free warranty program that only takes a few minutes to apply for online before a replacement tool is on the way to the shop or technician.
For more information, visit www.sonictoolsusa.com/sonic-pathway-program.
