MAHLE Aftermarket Inc. will celebrate automotive aftermarket heroes — technicians and shop owners — at booth A2661 during the 2024 Automotive Aftermarket Products Expo (AAPEX).
This tribute is part of MAHLE’s “MAHLE Repair Shop Heroes” global campaign, highlighting the dedicated professionals who consistently strive to enhance vehicle performance and reliability for customers worldwide.
Inspired by the excitement of Hollywood, MAHLE’s campaign transforms technicians and shop owners into “stars,” recognizing them as the true heroes of the industry.
Incorporating a fun twist on blockbuster movies, MAHLE’s booth will feature posters of parody action titles like “The Filter and the Furious,” “The Thermonator,” “Xpertise Men,” and “Lethal Piston.”
Alongside these displays, MAHLE products and services will take on supporting roles in what promises to be a uniquely themed event. This exciting showcase will unfold at AAPEX 2024 from November 5 to November 7 at The Venetian Expo in Las Vegas, Nevada.
“Our parts and shop equipment provide unwavering aftermarket quality, but the vehicle service overall is highly reliant on the technicians that put our solutions into use,” said Eduardo Spilla, General Manager, MAHLE Aftermarket North America. “It’s time that we honored them for their efforts to go the extra mile for us every day to ensure we get to our destination safely and dependably. They are the real heroes and we as a company wouldn’t be where we are today if it weren’t for their partnership.”
Attendees will also explore MAHLE’s complete aftermarket portfolio, offering products and services tailored to the evolving needs of today’s vehicles and the future of e-mobility.
MAHLE’s extensive range covers essentials like gaskets, engine parts, filters, and thermal management systems, as well as fluid systems, A/C units, and advanced shop equipment, positioning the company as a one-stop solution for vehicle servicing.
For more information on the “Real Repair Shop Heroes” campaign, visit https://www.mahle-aftermarket.com/na/en/repair-shop-heroes/.