Attendees stroll by the Knapheide Manufacturing Company’s booth at the 2017 International Construction & Utility Equipment Exposition in Louisville, Ky.File photo Keith Norbury
Exhibitors returning next fall to the biennial International Construction & Utility Equipment Exposition can be featured in a new Exhibitor Spotlight on the show’s website.
The spotlight is one of many new tactics in the marketing plan for ICUEE 2019, which takes place Oct. 1-3 at Kentucky Exposition Center in Louisville, said a recent news release from the Association of Equipment Manufacturers, which organizes the event.
“We are looking for exhibitors who have an interesting story to share about their product or service,” the release quoted Steve Suhm, show marketing director at AEM. “Was your product inspired by a need in the community, were you able to help solve an insurmountable challenge with your product, were you able to use your product to help an individual or a group of people overcome an obstacle and make their lives easier? If you think your company and product should be in the spotlight, then we want to hear from you.”
The Exhibitor Spotlight will feature news stories about exhibitors as well as photos, videos, and audio recordings. The stories will also be distributed to the AEM’s list of trade media.
“The right stories drive traffic to a company website, generate leads and drive sales,” said Suhm. “We want to help our exhibitors tell those stories in a way that potential customers and utility contractors want to hear, read or see.”
Companies interested in collaborating with ICUEE on the Exhibitor Spotlight are asked to contact AEM public relations director Sandra Mason at smason@aem.org or 414-298-4122.
Dozens of service truck manufacturers and accessory makers typically exhibit at ICUEE and are members of the AEM. Service Truck Magazine will also send representatives to the exhibition as it did for the 2015 and 2017 shows.
For more about ICUEE, also called the Demo Expo, visit www.icuee.com.