Product materials? Check. The most up-to-date Product materials? Uh, check. Giveaways? Check. Ready to smile and help customers? Yes, check.
So… you think you’re ready for a trade show as an exhibitor, right? While the basics noted above are indeed important, they are just that—the basics.
We could impart on you the advice about the need for comfortable clothing (or your team’s uniform); comfy walking shoes—unless you sprang for under-padding in your booth, you’ll be standing atop a thin carpet sitting on a concrete floor.
Chairs and coffee table for customers—and only for your associates when dealing with a customer.
Ensuring you have a rotating crew of employees to the booth—certainly more than just one person to help alleviate lunch or other necessary breaks. Oh, and no eating in the booth.
Did you remember to bring business cards? Bring business cards! It might seem cliché in this digital age, but not everyone runs high-tech in their daily life.
That’s just some food for thought—but we’re only scratching the surface.
An exhibitor’s booth is essentially 3D advertising. It’s a way to see and be seen at a trade show. It costs time, money, and effort to attend a trade event as an exhibitor, so you may as well maximize how you go about your business there.
How do you turn your time as an exhibitor into a successful time as an exhibitor?
As noted by the Association of Equipment Manufacturers—visit the 2022 CONEXPO-CON/AGG & International Fluid Power Exposition (IFPE) Exhibitor Meeting to help plan your trade show appearance into a rewarding business experience.
CONEXPO-CON/AGG is North America’s largest construction trade show representing asphalt, aggregates, concrete, earthmoving, lifting, mining, utilities and more. The event is held every three years, with the next event scheduled March 14-18, 2023, in Las Vegas, Nevada.
Co-located, is the IFPE (International Fluid Power Exposition) that showcases the latest innovations and expertise in the fluid power, power transmission and motion control industries.
The Exhibitor Meeting, to be held on August 16-18 of 2022 at the Hyatt Regency O’Hare in Rosemont, Illinois, is where 400 exhibitors within the marketing, communications and logistics professions go to learn and share the latest exhibiting best practices.
Sure, you just distribute lube oils et al or manufacture service truck bodies, and the event sure doesn’t sound like it’s catered to you—but it is.
When advertising dollars are always a concern, taking the time to step outside the box to learn some new trade show marketing tips could help your company takes thing to the next level as far as customer satisfaction.
The two-day event promises to provide attendees will the information needed to excel as an exhibitor.
For those already attending the 2023 CONEXPO-CON/AGG & IFPE events, your chance to attend the Exhibitor Meeting is already free, but registration is still required: https://ceca23.exh.mapyourshow.com/6_0/login.cfm.